(NAFB.com) – Spring and summer present a prime opportunity to introduce more consumers to American lamb, as seasonal shopping and outdoor cooking inspire people to try new flavors. The American Lamb Board is helping retailers and producers capitalize on this momentum with resources designed to educate first-time buyers. With farmers’ markets thriving and grills in constant use, many consumers are eager but still need guidance. The organization’s website offers accessible recipes, cooking tips, and nutrition information to build confidence in preparing lamb at home. To support promotions, the board provides branded merchandise, a forthcoming seasonal recipe brochure, and funding opportunities to expand outreach. “Take advantage of these resources to engage your customers, spark new interest, and make American Lamb a standout choice this summer,” the organization encourages. Additionally, orders placed in April include a complimentary cookbook, adding further incentive to participate in seasonal marketing efforts. For more information, visit the store at lambboard.com
