(NAFB.com) – On National Agriculture Day, Ag Secretary Brooke Rollins announced the launch of a national public awareness campaign to inform meat, poultry, and egg producers about the “Product of the USA” voluntary labeling standard that went into effect on January 1, 2026. The campaign is also designed to increase consumer understanding of what the label means. “American consumers want to support America by buying American, and this label will strengthen our food supply chain through transparency, fairness, and trust,” said Rollins. “This new standard policy ensures producers who invest in a fully American supply chain can compete fairly, and it gives consumers the confidence they deserve about the food they bring home.” Health and Human Services Secretary Robert Kennedy, Jr., said the new label puts America’s producers first, gives families clear, honest information, and empowers them to choose food raised right here at home.
