(NAFB.com) – In 2025, the American Lamb Board continued its mission to grow consumer demand, expand strategic partnerships, and invest in research and education to strengthen the long-term competitiveness of American lamb. Across marketing, research, education, and industry outreach, ALB programs reached consumers, retail, and foodservice customers and influencers nationwide, while providing new tools and opportunities for producers. The highlights included growing consumer demand through Lamb Jam, seasonal campaigns, recipes and cooking classes, retail promotions, events, and social media engagements. Other highlights of 2025 included improving product quality and consistency, increasing productivity and year-round supply, and expanding checkoff engagement. “Demand is rising, and the challenge is clear: we must expand the domestic supply to meet the growing interest,” said ALB Chair Jeff Ebert. “This is an exciting time to be part of the industry, and we have every reason to be proud of how far we’ve come.” ALB is very optimistic about the opportunities ahead.
