More than 600 leaders in the cattle industry are at the Summer Business Meeting in Reno, Nevada, this week and providing direction for the industry’s important programs.

The event includes meetings of cattlemen and women representing the National Cattlemen’s Beef Association, the Cattlemen’s Beef Promotion and Research Board, American National CattleWomen, and the National Cattlemen’s Foundation. “These meetings give us a great opportunity to engage with one another,” says NCBA President Don Schiefelbein (SHEEF-ell-byne). “I appreciate the time and effort producers commit to coming together to strengthen our industry.”

Producers will discuss current developments, work on initiatives developed at Convention, and make plans for the upcoming fiscal year. Other highlights include Sam’s Club executives sharing their knowledge of working on the consumer-facing side of the beef industry.

The next time cattle producers come together will be at the 2023 Cattle Industry Convention and NCBA Trade Show on February 1-3 in New Orleans, Louisiana.