(NAFB.com) – The American Sheep Industry Association concluded its 2026 Annual Convention in Reno, Nevada. Producers and partners came together for four days of working sessions focused on production realities, market dynamics, and policy priorities shaping the U.S. sheep industry. “Convention is where our best ideas get pressure-tested and then sent back home to work,” said Ben Lehfeldt (LAY-felt), ASI President. A major focus of the week centered on the American lamb supply chain, and what it will take to expand reliable domestic availability, while protecting and rebuilding demand across foodservice, retail, and consumers. Conversations tied to long-term industry planning emphasized the importance of collaboration, aligning productivity, product consistency, and demand-building so the full supply chain can respond when market opportunities grow. “When demand grows, our job is to help the whole industry be ready for it, through smarter education, practical tools, and consistent marketing that keeps American lamb top of mind,” said ASI Lamb Council Chair Lynn Fahrmeier.